Growing video sharing and streaming demand requires a proactive strategy.
Image: metamorworks – stock.adobe.com
COVID-19 has driven a massive jump in enterprise adoption and video use. In this related No Jitter article, I previously noted that more than 91 percent of the 528 companies we observed for our global research study: Visual Communications and Collaboration: 2020-21 are now using video conferencing tools to support virtual work. But conferencing isn’t the only use of video that’s spiking—streaming and sharing are also seeing similar growth rates.
For decades, companies have supported video streaming use cases for executive town halls, distance learning, and playback of recorded meetings. More recently, organizations have seen a jump in demand for employee-generated video largely due to a workforce that has matured using YouTube, Instagram, and in the last year or so, TikTok, to share and consume video content. With the near-ubiquitous availability of cameras in computers and mobile devices, it’s no wonder that workers would increasingly select video to express thoughts or share updates rather than text-based standards like email and group messaging.
Supporting such uses cases creates challenges for IT and business leaders to ensure that the network is capable of transmitting ever-increasing numbers and sizes of video files and that video content is managed in a way that meets compliance and governance needs. To succeed, organizations must: