Achieving Video Conferencing Success

Achieving Video Conferencing Success

Video conferencing is a core technology for supporting work-from-home. The recent massive shift out of the office as a result of the SARS-CoV-2 pandemic has resulted in tremendous uptake of video conferencing services in both the business and consumer worlds. Nemertes’ recently published Visual Communications and Collaboration Research Study: 2020-21 based on global data gathered from 528 end-user organization found that:

  • 91% of participants are now using video conferencing to support work-from-home
  • 59% are using video conferencing for non-work related employee engagement such as happy hours, trivia games, classes, and other activities designed to enable social bonding among virtual workers
  • The average number of weekly video conferences has more than tripled since the pandemic began
  • 82% of participants plan to make additional investments in video conferencing technology including meeting apps and associated hardware (e.g. webcams, headsets, lighting, etc.)
  • Nearly 39% say video is now a critical business technology, meaning that downtime and poor performance can adversely impact operation

Achieving success, as measured by realized business value such as revenue improvements, cost savings, and/or productivity gains requires addressing the network, endpoint, and user requirements to ensure that video conferencing apps are easy to use, and highly available.

Nemertes measured those who had obtained the highest levels of success for their video investments and evaluated how they approached video differently from those who had no or little measured business benefit. We found that achieving success requires:

  • Ensuring a video-first culture in which all employees are expected to have their cameras turned on for both internal and external meetings
  • Extending IT support to the home, providing guidance on ISP plan selection, Wi-Fi coverage, home office design (especially for lighting), as well as extending management tools to the home to allow for monitoring of voice and video performance for remote workers
  • Upgrading network services within the LAN and WAN, especially when back-hauling video traffic from the home via VPN, or relying on self-provisioned/managed video platforms rather than cloud-based services
  • Enabling support for other video uses such as recording, sharing, and live-streaming from conference rooms, phones, computers, or other endpoints
  • Viewing video as a transformational technology that can improve business processes, be integrated into other apps (e.g. customer service and support) or enable creation of new offerings such as telemedicine, distance learning, and remote monitoring

After more than 50 years of talking about video conferencing as the “next big thing” it is clear that video’s time is now. Consider a proactive approach to ensuring that your use of video conferencing delivers tangible business value to your organization.

Join me on Thursday June 25 for a free Nemertes webinar, “Achieving Video Conferencing Success”, at 11 AM EDT where we will review our research and provide additional guidance to ensure success.

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