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Achieving Team Collaboration Success

Author: Irwin Lazar, Vice President and Service Director

By enabling contextual collaboration within persistent channels, team collaboration applications offer the potential to improve collaboration, thereby delivering measurable productivity improvements, increased revenue, and cost savings. Integrating business applications and workflows into team collaboration applications further enhances potential business value by allowing employees to carry out tasks without having to switch among multiple, disjointed applications.

As a result of these benefits, team collaboration adoption is rapidly increasing with more than 60% of organizations either currently using, or planning to adopt team collaboration applications by the end of 2020.

But simply adopting team collaboration applications isn’t sufficient to achieve measurable success, IT and business leaders should:
● Identify potential use cases for leveraging team collaboration to reduce costs, generate new revenues, and/or optimize existing workflows
● Plan for company-wide deployment of team collaboration to ensure that all employees are able to take advantage of its benefits
● Embrace team collaboration as a work-hub, enabling integration with business applications, data sources, and processes
● Extend team collaboration applications into the contact center to ensure that customer-facing personnel are able to collaborate with back-office individuals to improve customer service

Furthermore, organizations should plan for federating their team collaboration applications across company boundaries, extending potential gains to collaborative activities with customers, suppliers, and partners.


Table of Contents
  • Executive Summary
  • What is “Team Collaboration”?
  • State of the Team Collaboration Market
  • Defining Team Collaboration Success
    • Increasing Revenue
    • Reducing Costs
    • Improving Business Processes
  • Characteristics of Successful Strategies
    • Enterprise wide-deployment
    • Team Collaboration as a Workplace Hub
    • Extending Team Collaboration to the Contact Center
  • What’s Next for Team Collaboration?
  • Conclusions and Recommendations


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