Author: Irwin Lazar, VP & Service Director
The communications and collaboration market is going through a revolutionary transformation. As buyers shift to the cloud, they increasingly demand improved collaboration capabilities that enable voice, video, team messaging, both in integrated apps as well as embedded into their business applications and workflows. At the same time, they face continued pressure to minimize costs and maximize reliability and performance.
Unfortunately many UCaaS providers are wedded to platforms that are costly to operate, slow to evolve, and lack packaged integrations and consumable APIs to enable customized application and workflow integrations. As such, they are unable to rapidly react to changing market demand and opportunities.
UCaaS providers have a unique opportunity to capitalize on growing demand for cloud-based services that improve business agility, reduce costs, and enable improved ease of use by integrating currently disparate collaboration applications.
To achieve market success, UCaaS providers should invest in an application delivery platform that:
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