Executive Summary

At the start of any digital transformation initiative, IT and business leaders must map out the structure for success. This includes:

• Identifying the business goal
• Outlining the catalysts that will achieve the goal
• Selecting the key enabling technologies and associated partners
• Selecting the metrics used to show success

This report walks through each of the steps in the Nemertes Digital Transformation Framework, as well as real-world data gathered from our 2017 Digital Transformation global research study of 798 IT and business leaders. We highlight as examples four companies that have documented success or are on their way to document success, including one company that is launching a line of business designed to increase revenue by first giving away sensors and associated data for free.

Ultimately, each technology and business decision in these projects must stay focused on revenue increase. We explain how that happens each step of the way.

Table of Contents

• The Issue
• Nemertes Digital Transformation Framework
  • Step 1: Identify Business Goal
  • Step 2: Select Catalyst
  • Step 3: Evaluate Technology
    • Analytics
    • Contact Center
    • Digital Marketing
    • Collaboration
    • Artificial Intelligence
  • Step 4: Establish Value Metric to be Measured
• Use Cases
  • Free Service Ultimately Drives Revenue
  • IoT, Automation Boosts Medical Supply Sales
  • Retailer Boosts Revenue Online
  • University Boosts Graduation Rate
• Conclusion and Recommendations

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