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Picking the Right Video Content Delivery Approach

Author: Irwin Lazar, VP & Service Director

The enterprise video streaming market continues to grow as employees seek the same ability to record, share, and stream video in the workplace as they have in the consumer world, while businesses increasingly look to video as a core communications and collaboration medium for engaging with employees, customers, partners, and suppliers. Those looking to video content delivery within their organizations have a lot of choices in
the market including point solutions, as well as end-to-end platforms. Nemertes’ research shows that selecting an integrated solution for video content capture, management and distribution leads to higher success than selecting point solutions.

As a result, IT leaders should:

  • Evaluate integrated platforms that support end-to-end management of video
    distribution
  • Pick solutions that support your identified needs, such as for live video broadcasts,
    and/or video on-demand
  • Consider solutions that support existing videoconferencing systems as capture
    devices
  • Assess cloud-based solutions as a means of increasing agility, speeding access to
    emerging features, and enabling IT staff to focus on driving value from the use of
    video rather than operational support for on-premises servers

Table of Contents
  • Executive Summary
  • The State of Enterprise Video Streaming
  • Components of a Successful Video Streaming Strategy
  • Picking the Right Video Streaming Solution
  • Additional Considerations
    • Cloud Delivery
    • Security
    • Live Broadcasting
    • Leveraging Existing Endpoints
  • Conclusion


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