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The Relentless Shift from UC to Workstream Collaboration

Author: Robin Gareiss, President and Founder

Unified Communications (UC) is morphing into a new, more feature-rich set of applications called workstream collaboration. Nearly 60% of companies are using or plan to deploy workstream collaboration to deliver more efficient ways to communicate and collaborate on projects, engineering product design, operational processes, and more. What’s more, 54% use more than one provider; on average, they use 3.8 providers—increasing the complexity involved with managing their workstream collaboration environment.

Workstream collaboration includes many of the same apps from traditional UC—voice, SIP services, instant messaging and presence, meetings (audio, video, web), and email. But the new category, which is almost always cloud-based, adds persistent messaging, topic-based collaboration, contextual communications, bots, business app integration, and more robust and functional mobile enablement.

Because there are so many workstream collaboration apps that can handle multiple, important tasks, it’s imperative to effectively manage them; even though many erroneously believe that the cloud services don’t require enterprise management. Specialty management tools offer detailed management across multiple apps and multiple vendors to deliver data that helps to increase utilization, data security, application performance, and business metrics.

Considering companies are apt to use multiple providers, they must consider how they will manage them. Specialty management tools can consolidate the management and also benchmark platform performance to help IT to determine whether it makes sense to consolidate to a single platform.

This report discusses the shift to workstream collaboration and the value of an effective management strategy.

Table of Contents
  • Introduction
    • UC Morphing Into Workstream Collaboration
    • Complexity Requires Business Views of App Performance
  • Performance Issues
    • Role of Management Tools in the Cloud
    • Management Tool Options
  • Opportunities to Improve Governance
  • Business Benefits
  • End User Behavior
  • Conclusions

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