customer engagement Tag

Companies invest heavily in sales and marketing to grow their customer bases. What they do next to nurture those relationships—especially digital-only customers—leaves much to be desired. The good news is that’s changing as companies hire Chief Customer Officers who are increasing focus on Customer Engagement Management...

Nemertes recently completed an extensive research project evaluating how companies are transforming their customer experience. All the rage these days is about AI, or artificial intelligence. Enterprise and business leaders do not rate AI as the most transformative technology for their Digital Customer Experience (DCX) strategies,...

Developing a solid Digital Customer Experience (DCX) strategy is a large, complex task—not only because of the number of technologies involved, but because of the even larger number of providers. In our 2018-19 Digital Customer Experience research study, we asked 697 global IT and business leaders...

Nemertes recently completed an extensive research project evaluating how companies are transforming their customer experience. In this third episode you will learn what makes a truly successful customer interaction? How does that one interaction escalate into an engaged customer with a positive overall customer experience? And...

When is the last time you had a spectacular customer engagement? How about one that involved digital channels, including webchat, screen sharing, or even video conferencing—or any combination of them in the same interaction? We can readily recall incredibly bad customer service, but the rest is...

Executives are focusing heavily on improving how they interact with customers, leveraging technology along the way. Numerous vendors, both old and new, are developing tools backed by artificial intelligence and analytics, whose aim is increasing engagement and ultimately bolstering the overall experience. Collaboration applications play a...

Let’s talk headsets. Yes, headsets. With all the activity surrounding many emerging technologies, ranging from machine learning to collaboration to advanced networking, why headsets? They’re becoming increasingly more important to the daily life of employees, how they serve customers, and how they interact with others, either from...