customer experience strategy Tag

We all have good ideas on how to transform the customer experience. But getting the budget to execute on those ideas can be challenging. The keys to success are to determine the right people to fund the Digital Customer Experience (DCX) project, and why they would...

The focus on customers is more intense than ever—and for good reason. External customers (consumers of products, patients, students, investors, etc.) can wield more influence than any advertising campaign or marketing program, thanks to social media, mobile messaging, and Web-based ratings. Happy customers can make a...