Lydia Serrano

Community builder. Advocate. Intellectual. Bon Vivant.

Director of Marketing + Community Engagement

Community builder.

I’ve dedicated my career to learning from the ground up and building relationships. I’ve held a diverse number of positions spanning hospitality, wine & spirits sales, food advocacy, faith-based social justice and communications. In my former non-profit position I managed existing relationships and regularly built new community partnerships with other non-profits and political contacts; I also oversaw several volunteer groups and student intern programs, greatly expanded Spanish-language communications across all platforms. During my years in the the wine industry I organized numerous live auctions and special tasting events to benefit important causes and bring people together.

Advocate/Marketer.

Thanks to my love of storytelling and creative outlook, my career has always been marketing-focused. There is tremendous power in marketing – marketing is a way for us to advocate for the stories, messages, and information we want to share with the world. In my non-profit work it was essential that messaging/branding was always in line with institutional mandates while also giving voice to current concerns. The wine auctions required my oversight of catalog production, all advertising and promotional materials – print and web advertising, email and social media campaigns, website maintenance, and press releases, flyers, and New York Times advertisements. I am also committed to my volunteer work, taking on the marketing roles at 1stGenYale and Cabrini Coalition.

Intellectual.

I’m a dedicated life-long learner. I have a BA in American Studies from Yale and MS in Integrated Marketing from New York University. Since graduating I co-founded a theology-themed book club, founded an online Italian literature “salon,” studied professional bartending, cupcake decorating, and on-site brewery experience. I’m currently completing certifications in InDesign and Photoshop.

Bon Vivant.

I was born in Puerto Rico and have inherited my love of life, food, people and culture from my family and our community. While I’m a dedicated worker I am proud to say I am as dedicated to living a rich, fulfilling, enjoyable life! I’m an avid runner, having completed 9 marathons (so far). I have traveled extensively and am fluent in Spanish and Italian (as well as English). I am known for bringing passion to all that I dedicate myself to – from my marketing work, to my extensive volunteer and mentoring work, to the boards I serve on and the communities I advocate for.

Credentials

Education: BA in American Studies, Yale; MS in Integrated Marketing, New York University.
Wine Certifications: Advanced Certificate awarded by the Wine & Spirit Education Trust (WSET); Certified Specialist of Wine awarded by the Society of Wine Educators (SWE).
Community Outreach: Executive Board, 1stGenYale; Mentor, Bigs & Littles NYC; Leadership Team, Cabrini Coalition (interfaith organization that offers practical and spiritual support to immigrants, particularly children, in East Harlem, NYC); member of The New York Junior League and Slow Food USA.
Personal Triumphs: 9 Marathons completed so far; fluent in Spanish and Italian.

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